Boredom, anxiety, rejection, fear, envy, sloth – in TV commercials there are remedies for each of these, and more. The remedies are called Scope, Comet, Toyota, Bufferin, Alka-Seltzer, and Budweiser. They take the place of good works, restraint, piety, awe, humility, and transcendence — Neil Postman, How to Watch TV News
And I would add vaccines to the above product list.
It is estimated that we are now bombarded by 3,000 (sometimes very subtle) messages per day. That is a lot of products and services vying for our advertising brain space. So, any marketing strategy worth its weight in salt has to employ proper public relations. Public relations is the arena of advertising where a product gets the real push. This would certainly seem fine to help a company differentiate their product from the others on the grocery store shelf, but what happens when a full-blown marketing campaign is geared toward a product that has no competition, and consequently the consumer has no choice? Well, we get the current media production about the need to vaccinate against H1N1, or more commonly known as the swine flu.
Glen Nowak, Director of the CDC’s Media Relations, outlined a concise public relations strategy while serving as the spokesperson for the National Immunization Program. He spoke at the 2004 National Influenza Vaccine Summit, where he presented the CDC’s seven key messages. Here we see five of his messages, as he reduces public health to the equivalent of a new Clorox product:
1) To encourage the belief that influenza infection can “occur among people for whom influenza is not generally perceived to cause serious complications (e.g., children, healthy adults, healthy seniors).”
2) “Foster the demand for flu vaccinations.” The CDC should target “medical experts and public health authorities publicly (e.g., via media) [to] state concern and alarm—and urge influenza vaccination.”
3) “Framing of the flu season in terms that motivate behavior (e.g., as “very severe,” “more severe than last or past years,” “deadly”).”
4) Issue reports “from health officials and media” to emphasize that “influenza is causing severe illness and/or affecting lots of people—helping foster the perception that many people are susceptible to a bad case of influenza.”
5) Use “visible/tangible examples of the seriousness of the illness (e.g., pictures of children, families of those affected coming forward) and people getting vaccinated (the first to motivate, the latter to reinforce).”
There is a disturbing thread of behavior modification evident as the driving force to get people to accept the vaccine. Playing on fears is a big part of that. This technique enters the realm of social engineering, because it is not only about this particular product being sold; it is about selling the social responsibility and behaviors that are now deemed acceptable in the wake of this “pandemic.” Once a behavior is accepted, then the behavior becomes a habit, solidifying the new social structure. This is why we see a dual approach to coverage of the entire situation: first there is the push to get people to accept the vaccine itself, then the PR push for the surveillance structure needed to guarantee that people comply. As people begin accepting the new social structure, they now have entered the final level of social engineering: conviction. No longer is it an informed decision to be vaccinated, it becomes a belief, which of course carries conviction where all manner of restrictions and enforcement become tolerated because it adheres to the overall marketing message: IN THE NAME OF PUBLIC SAFETY.
The insidious part of this mega-billion-dollar marketing campaign is that it paid for by us, the taxpayers! It is a public initiative (see CDC and flu.gov), and yet the money from the vaccine will be made by the multinational corporations. Where the money goes, we can expect that we will receive the messaging from that source, just as Clorox conducts their own campaigns. For a private corporation to say that its main concern is the public is provably ridiculous; a corporation is only bound to its shareholders (as corporate law states), NOT the public good (which used to be stated in corporate charters until the mid-1800s when Carnegie and Rockefeller noted the obvious limitation). And for public health officials to endorse a product that is free from competition and has not been rigorously tested is borderline criminal.
As always, information is knowledge and knowledge is power. Please take a look at some of the health sources in our link directory and get informed before making such a critical decision about you and your family.
Remarkably, virtually everyone in developed countries desperately tries to believe that they are immune to indoctrination. They think they think for themselves and readily know the difference between truth and falsity, fantasy and reality, superstition and science, fact and fiction. Technologically sophisticated cultures are conditioned to accept belief systems, behaviors, and values that would have been rejected out of hand by their stone-age predecessors. Primitives would instantly sense the obvious threats to survival and adjustment, or simple nonsense, inherent in many of the treasured beliefs of modern society — Wilson Bryan Key, The Age of Manipulation